USA Today covers how today’s shoppers look beyond the label in an article titled “What It Takes to Win Today’s Shopper,” and features HoneyCare’s plant based cat litter as an example. The article highlights how pet owners are increasingly asking what their cat’s litter is made of, and describes HoneyCare’s tofu and cassava formula, made instead of clay, as delivering low dust, quick clumping, and natural odor control, while breaking down in water for easier disposal. It also shares the perspective of the CEO of U-Play USA, the maker of HoneyCare, on why the brand starts with the performance pet parents feel every day: “less dust, less smell, easy scooping.”

Source: What It Takes to Win Today’s Shopper